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- Frost & Sullivan Best Practices Report 2023
Frost & Sullivan Best Practices Report 2023
Probe Group named '2023 Australian Best Practices Company of the Year Award for CX Outsourcing'.
Probe Group has been honoured with the coveted award from Frost & Sullivan for the 11th time. Frost & Sullivan carefully assessed numerous nominees before selecting Probe Group as the outstanding recipient.
Probe Group is recognised as the 2023 company of the year in the Australian customer experience outsourcing service industry

Highlights from the report
Comprehensive suite of CX services
Probe Group stands out for its commitment to delivering a comprehensive suite of intelligent customer experience (CX) services, tailored to the evolving demands of today's connected digital era.
Customised end-to-end solutions
Probe Group’s ability to provide custom end-to-end solutions, including lead generation, inbound and outbound sales, customer service and more, has been a key factor in its success.
Strategic acquisitions and global reach
Over the past four years, Probe Group's strategic acquisitions have propelled it to serve over 750 clients in 32 locations across five countries, supported by a workforce of over 18,000.
Innovation in CX technology
Probe Group has been at the forefront of contact centre digitalisation, embracing innovative solutions such as intelligent automation, natural language speech recognition, conversational AI and data analytics to enhance CX.
Customer-centric approach
Probe Group's dedication to customer focus is evident in its human-centric design approach, tailored solutions and regular client engagement, fostering higher satisfaction and loyalty.
Financial success and market leadership
Probe Group's solid financial performance reflects its focus on the region, expansion of its client portfolio and growth in core domestic markets. The company's digital CX consulting services have gained traction across various verticals, making it a preferred choice for organisations seeking digital transformation. travel and hospitality and telecom.
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