Sanj Ahuja is a leading executive with nearly 20 years of experience driving holistic success and innovation in the BPO industry. As the CEO of Probe, he oversees Probe CX, Convai and Innovior, setting their strategic direction and expansion.
Since joining Probe Group, Sanj has been pivotal to its development, strengthening its service offerings and capabilities. Previously, as Group CFO, he spearheaded revenue growth, managed financial strategy and led successful M&A activity, improving the group’s financial standing and operational efficiency.
A CPA with expertise in financial management, planning and change management, Sanj uses data-driven insights for informed decision-making. Known for his innovative approach, strong leadership and exceptional communication skills, Sanj is committed to ethical business practices and dedicated to achieving sustainable growth.
