David is a dynamic marketing leader with a proven ability to develop and execute insight-driven programs that enhance value propositions, elevate customer experiences and drive business growth. As Group Executive, Marketing & Communications, David formulates and oversees the group’s global marketing strategy, ensuring alignment with business objectives and fostering strong collaboration with sales functions.
Leading and inspiring a high-performing marketing team, David drives the development and implementation of innovative strategies that elevate industry leadership and amplify brand impact.
With a proven track record of success in senior marketing leadership roles at HSBC, Oracle, NAB and ANZ, David brings a deep understanding of customer behaviour to Probe Group. His extensive experience across the financial services and technology sectors within the Asia Pacific region has equipped him with invaluable insights into market trends and the power of data-driven decision making.
